Lidl by Lidl

Client: Lidl

Lidl wanted to gain relevancy amongst a Gen Z audience who are obsessed with ironic brand collaborations. To grab their attention, we created Lidl by Lidl; a merch range where we collaborated with ourselves.

We created a suite of assets to drop the merch, helping range sold out across the UK in 48 hours. Our audience went wild for it. We stocked up on memes and banter, driving conversation online and turning a flash-in-the-pan moment in a huge earned media opportunity for the brand.