Feel Every Beat of Summer

Client: Coca-Cola

Coca-Cola had partnered with festivals all over Europe as a part of their Coke Music programme. To get exclusive tickets to these festivals all people had to do was buy a Coke and scan it to win.

The idea is that the Coca-Cola product itself acts as your ticket to an unforgettable summer of live music. The TVC positions the product front and centre of the campaign as it passes through the day in the life of a music festival.

We also developed a suite of OOH posters, radio ads, banners and pieces of social content as a part of the campaign.