Stand Up To Cancer
Client: Stand Up To Cancer / Cancer Research UK
We wanted to create an attention-grabbing campaign that builds awareness of Stand Up To Cancer, and inspires supporters to raise cash and fund research into cutting edge cancer treatments.
We positioned Stand Up To Cancer as a collective rebellion of like-minded individuals who were determined to overthrow it with killer science. Alongside our awareness messages we devised a number of unique and daring mass fundraising activities each with their own rebellious twist - from taking on a ballsy bake to donning vibrant tangerine pants - allowing our supporters to raise cash and take cancer out.