Two More Minutes

Client: Hyundai

Hyundai wanted to position themselves as brand that inspires optimism. But we received their brief right in the dead of winter, a season that's notoriously bleak - especially in January.

We discovered that once the winter solstice had passed, two more minutes of daylight are added back into each day. Using this as inspiration, we found four people who make the absolute most of the daylight to focus on their passions. We followed them for a day to understand their story and created four documentary style videos that were shared across Hyundai's social channels.